PHE launches Sugar Swap campaign

January 9, 2015

SUgar Swap

by Christina Craig

The beginning of a new year is a popular time to introduce new, healthy habits for the year ahead. IANPHI member Public Health England has seized this opportunity to encourage families to lower their sugar intake, in their newest health promotion campaign: Sugar Swaps. Launched this week, the three month campaign provides resources for families to "swap" out sugar for healthier options. By providing shopping guides, swap cards, stickers, vouchers for sugar swap item discounts, and ongoing support through the campaign via text and email, PHE has made it easy for parents to decreasing kids' sugar intake in a fun, interactive way. PHE explained the new campaign in a press release on January 6th,

Change4Life recommends 4 simple sugar swaps for mums to choose from, tackling different ‘sugar occasions’ in the day:

  1. The breakfast swap: sugary cereal for plain cereal, like a whole wheat biscuit cereal
  2. The drink swap: from sugary drinks to sugar-free or no-added-sugar drinks
  3. The after school swap: for example from muffin to fruited teacake
  4. The pudding swap: for example from ice cream to low-fat lower-sugar yogurt

In a pre-campaign with 50 families, sugar swaps led to a 40% decrease in sugar intake over a month.

Interested in learning more? Sign up at the Sugar Swaps website. As of January 9, over 78,000 participants had signed up to participate.